Smeg Cookers - origin story
SMEG was founded by Vittorio Bertazzoni from Guastalla, a town near Reggio Emilia in northern Italy, and is today one of the world's leading home appliance manufacturers. The Bertazzoni family's entrepreneurial history began way back in the 19th century. Starting out as blacksmiths, the Bertazzonis soon branched out into metal enamelling. The very first Bertazzoni cookers were put on show at the World Expo held in Milan in 1906.
In 1948, in an era of economic growth and rapid urbanisation, Smeg was established as an enamelling plant working with metals. Today, the acronym of Smeg (Smalterie Metallurgiche Emiliane Guastalla) continues to serve as a memory of the initial activity carried out by the company.
Having consolidated its position in the home domestic appliance sector, Smeg has branched out into other areas, creating new professional divisions that manufacture products for food service customers including a collection of commercial ovens and dishwashers designed for restaurants and hotels, as well as instruments for health and medical applications.
Today, Smeg is run by the third generation of the Bertazzoni family, but it still keeps the memory of its beginnings alive in its Italian name: Smalterie Metallurgiche Emiliane Guastalla, or the "Guastalla Emilia Enamel Works".
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